Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of e-commerce businesses are turning to server-side monitoring as a method to boost their information collection processes. While it calls for much more technical knowledge than normal GTM and might introduce added costs, it can bring about higher precision and even more dependable information


Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's easy to set up and much less vulnerable to advertisement blockers.

1. More accurate data
The standard approach of tracking conversions on a website, using pixels, is having problem with altering internet browser personal privacy plans. This means that the data being sent out to Google Advertisements, Facebook Manager and various other systems is much less accurate than it should be.

Server-side tracking is a much more protected choice that assists to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security steps. This offers much more precise data and a much more total photo of individual journeys across channels.

Additionally, this type of tracking allows companies to track conversions outside of the web site, such as telephone call and in-store sees, which can be hard for pixel-based monitoring. This versatility provides marketing professionals a lot more possession over the data they send, and makes it simpler to comply with various data laws. It's additionally a whole lot much less vulnerable to scams, as it's more difficult for fraudulent stars to adjust the system by changing the postback URL.

2. Better control over information.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more enlightened advertising decisions.

Conventional pixel tracking relies upon JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are often obstructed by ad blockers, which can result in information collection disruptions and inaccurate outcomes. Server-side tracking makes it possible for services to bypass these constraints and offer accurate, regular information that is less susceptible to disturbance.

This kind of monitoring likewise allows organizations to track conversions that occur outside of the website, like phone calls and in-store acquisitions. This is essential since brand-new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more trustworthy for companies looking for to adapt to these adjustments.

3. Less vulnerable to fraud
Server-side monitoring enables organizations to control information payloads prior to it reaches third party endpoints, improving safety and personal privacy. This is particularly vital as different internet browsers and platforms significantly change exactly how they handle cookies. For instance, in iphone 14, Safari will only provide first-party cookie information and will not enable pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and continue to track conversions that took place outside of your web site.

In addition, server-side tracking allows you to capture individual information directly on your own web servers. This removes dependence on 3rd parties, which can be vulnerable to breaches and privacy infractions.

A server-side radar is a collection of guidelines that informs your website's server what events to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Business. It's also utilized to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that uses a small piece of code on your webpage to collect data from users.

4. Simpler to execute
Server-side tracking is a data collection process that occurs on the site's own server, bypassing internet internet browser limitations. This implies that data gathered by the website/app is first sent out to the server where it's refined and after that sent to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this technique is that it lowers the extent keyword performance tracking of information administration and provides organizations much more control over transmission, making it typically much more dependable. As a result, it's less prone to information obstacles brought on by points like a damaged connection or an active ad blocker being installed.

With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information similarly that you would with pixels or a cookie, but this is then passed directly to your advertising and marketing devices on the web server. This enables you to have more accurate information and aids make certain conformity with privacy policies such as GDPR. Moreover, it additionally stays clear of the tracking limitations enforced by internet browsers and ad blockers.