Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping organizations are turning to server-side tracking as a way to enhance their data collection procedures. While it needs extra technical knowledge than normal GTM and might present additional costs, it can result in higher accuracy and more trustworthy information


Pixel tracking uses a piece of code to sign up conversions on your web site. It's simple to set up and less prone to advertisement blockers.

1. Extra precise data
The standard method of tracking conversions on a website, making use of pixels, is having trouble with altering web browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is less exact than it must be.

Server-side tracking is a more safe and secure alternative that assists to bypass these restrictions, as it's filled from your very own domain and dealt with as first-party code, suggesting it's less likely to be influenced by ad blockers or other security actions. This offers more exact information and a more full photo of user trips across networks.

Furthermore, this kind of monitoring enables companies to track conversions beyond the site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability gives marketers a lot more ownership over the information they send, and makes it less complicated to abide by various information laws. It's additionally a lot much less vulnerable to fraudulence, as it's more difficult for illegal actors to adjust the system by changing the postback link.

2. Better control over information.
Server-side tracking permits companies to accumulate and enhance information before sending it to third-party analytics/advertising systems. This improves information completeness and accuracy, which can aid online marketers make even more informed advertising and marketing decisions.

Standard pixel tracking counts on JavaScript tracking codes that are positioned in web site site visitors' web browsers. These tracking codes are usually blocked by advertisement blockers, which can lead to information collection disruptions and incorrect outcomes. Server-side tracking enables services to bypass these restrictions and provide precise, regular data that is less at risk to interference.

This kind of monitoring also enables services to track conversions that take place outside of the website, like phone calls and in-store purchases. This is very important since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is an essential reason S2S is extra dependable for services looking for to adjust to these changes.

3. Less vulnerable to fraudulence
Server-side tracking enables services to adjust information payloads before it gets to 3rd party endpoints, boosting security and privacy. This is particularly vital as various browsers and platforms progressively alter exactly how they take care of cookies. As an example, in CRM integration with performance marketing iOS 14, Safari will only deliver first-party cookie data and will not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these constraints and remain to track conversions that happened outside of your website.

Additionally, server-side tracking enables you to catch individual information straight by yourself web servers. This removes dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.

A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's likewise made use of to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that utilizes a little piece of code on your webpage to collect data from users.

4. Less complicated to apply
Server-side monitoring is an information collection procedure that occurs on the internet site's very own web server, bypassing internet browser limitations. This implies that data gathered by the website/app is first sent to the server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this approach is that it reduces the extent of information administration and gives organizations more control over transmission, making it usually a lot more trustworthy. Because of this, it's less vulnerable to information challenges caused by points like a damaged connection or an active advertisement blocker being set up.

With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the web server. This permits you to have more exact information and assists guarantee compliance with privacy laws such as GDPR. Furthermore, it also avoids the monitoring constraints imposed by browsers and advertisement blockers.